🍷 A Sip with Heart: A Partnership with Hither & Yon

What do you get when you mix a passion for wine, a love of sharing food with friends, and a mission to fight cancer? A partnership that's as full-bodied as it is meaningful.

We’re thrilled to celebrate six incredible years of partnering with Hither & Yon, our official wine partner for The Longest Table. This McLaren Vale-based family label has brought flavour, fun, and a whole lot of heart to our fundraising journey — and we couldn't imagine our Tables without them.

From Vineyard to Table (and Grass to Glass) 🍇

For Hither & Yon, wine is about more than what’s in the bottle. As Mal, co-founder of the label, puts it: “Our brand ethos is very much about going from vineyard to table — or as we like to say, grass to glass. The Longest Table felt like the perfect match for us. It’s not just about giving back, it’s about creating wines that are meant to be shared among food and friends. That’s exactly what we make them for.”

The connection runs deep. Hither & Yon originally partnered with another fundraising event from The Hospital Research Foundation Group. And when that event ended, they didn’t want the impact to stop.

“We were looking for a way to continue our connection with the Foundation,” Mal shares. “The Longest Table made so much sense. It aligned perfectly with our values, and it gave us something we could grow together.”

Despite challenges during COVID — including going virtual for at least a year — this partnership has gone from strength to strength. With each passing year, more hosts pour Hither & Yon wines at their events, and more funds are raised for lifesaving cancer research.

“We’re on a nice roll now,” Mal says. “We’ve set solid goals around how much we want to raise and the kind of difference we want to make. It’s about creating ongoing partnerships with real meaning.”

Why It Matters 🍷

For Mal, this partnership is also deeply personal. “Sadly, I feel like everyone knows someone affected by cancer,” he says. “My mum passed away in 2016, after battling for quite some time. It’s something that’s touched me personally, and I see it across a lot of our family and friends too.”

It’s this connection that drives Hither & Yon’s commitment to making a difference — not just through wine, but through action. “Hopefully, by being involved with The Longest Table, we can help make some change and fight against this devastating disease.”

Hear more from Malcolm below:

Exclusive Offers That Pour It Forward 🍾

Now for the delicious news. As a Longest Table host, you get access to exclusive Hither & Yon offers to help make your event even more special — and meaningful.

🎉 Hosts receive 20% off all online purchases via the Hither & Yon website (excluding mixed packs).
🍾 Grab the exclusive Longest Table 6-pack (3x Pink Fizz Petit Rouge + 3x Petit Blanc) for just $120 (RRP $174).
💜 And here’s the big one: 10% of every sale goes straight back to The Longest Table to support cancer research.

So not only will your guests be sipping on delicious, sustainably made wines — you’ll also be raising funds and making a real impact with every pour.

Ready to Raise a Glass? 🥂

With Hither & Yon by your side (and on your table), your event is guaranteed to be packed with flavour, heart, and a whole lot of good vibes. Whether you’re planning an elegant dinner party or a backyard feast, these wines were made for sharing — and now they’re helping change lives, too.

👉 Shop the exclusive offers now and start planning your wine-tastic Longest Table.